Thursday, 6 August 2015

IIPA 2015: CSR Awards

Corporate Social Responsibility (CSR) has been the buzzword for many corporate and they explain it that it is their way of giving back to the society which has made them whatever they are.
Today CSR is not just confined to big corporate or industries but numerous Real Estate players have also been seriously participating with various CSR activities since many years now. They employ thousand of unskilled labourers for whom they not just only provide meals but one can find schools providing preliminary education to their children at numerous construction sites. One can also find a lot of activities for the women working or living at these sites. Apart from these a lot of activities like running schools, donations to NGOs, cleanliness drives, green plantations etc have always been undertaken by various real estate players all across the nation. 
These companies have always been the unsung heroes because no one cared to write or recognise them for what they have been doing. 
At IIPA 2015 after coming across several queries we not just incorporated CSR awards but are also working on developing a separate section for it. We at IIPA believe that at times it becomes necessary to market what you do so that the people should become aware about it. Such awareness from platforms like IIPA will surely help bringing about a change in perception among the general masses for Indian Real Estate Players. Being a people's choice award we believe that IIPA can be real good start for bringing about the change which we all have been talking. 

Team: IIPA

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